Press Archive - Reputation https://reputation.com/press-room/ Harness Consumer Feedback For Your Competitive Advantage Mon, 08 Sep 2025 19:51:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://reputation.com/wp-content/uploads/2021/01/cropped-cropped-c718c8b3-a1b0-4646-b1ad-20b1a19d4a2b-32x32.png Press Archive - Reputation https://reputation.com/press-room/ 32 32 Reputation Unveils New AI Powered Products and Features for Next-Level Brand Intelligence https://reputation.com/press-room/reputation-unveils-new-ai-powered-products-and-features-for-next-level-brand-intelligence/ Mon, 08 Sep 2025 19:05:23 +0000 https://reputation.com/?post_type=press&p=63392 With a core AI-driven platform, the new products—Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation®IQ—deliver deeper consumer understanding and more actionable insights. SAN RAMON, Calif. — Reputation, the global leader in reputation performance management, today announced the launch of several new products and features made possible by its rebuilt-for-AI platform and unified intelligence […]

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With a core AI-driven platform, the new products—Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation®IQ—deliver deeper consumer understanding and more actionable insights.

SAN RAMON, Calif. — Reputation, the global leader in reputation performance management, today announced the launch of several new products and features made possible by its rebuilt-for-AI platform and unified intelligence hub. In a market where consumers feel processed rather than heard and AI search engines can pick up their voices across a vast digital landscape, it is imperative that businesses have access to the reputation intelligence they need to act fast. Reputation’s newest products—Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation®IQ—tackle critical market challenges and give businesses the insights they need to make strategic decisions quickly and confidently.

“Every customer voice holds valuable insight,” said Reputation CEO Joe Burton. “The products we are launching today are made possible by our built for AI platform. By fundamentally rebuilding our platform with AI at the center, we are empowering businesses to truly hear and understand their consumers like never before. This enables more intelligent, human-centric responses and ultimately, fosters the kind of experiences that turn satisfied customers into loyal advocates and drive sustained success.”

Competitive Insights: Smarter Market Intelligence at Scale

Competitive Insights has been completely reimagined as part of the built-for-AI strategy. At its core is an industry-specific tenant, designed and tailored for Reputation’s primary industries to deliver real-time, contextual intelligence within existing workflows. It goes beyond benchmarking to highlight where competitors are outperforming and improvements that are needed. It brings together location, brand, and industry intelligence to help businesses:

  • Identify competitor strengths and weaknesses
  • Compare performance across locations and brands
  • Track changes in customer expectations and sentiment
  • Spot new opportunities for growth
  • Use feedback trends to inform operational and product improvements

These insights can be rolled up into clear reports for executives and boards, linking competitive dynamics to strategy, resourcing, product development, and market share growth. Available today for hospitals and urgent care facilities, automotive dealers, dealer groups, and OEMs, and launching soon for other industries including real estate, food & beverage, and senior housing.

Voice of Brand: Ensuring Public Perception Reflects Your Brand

Voice of Brand allows businesses to maintain a consistent and authentic brand narrative across public facing consumer touch points. It provides the ability for brands to build into the platform their unique brand tone of voice, instantly score their content for brand alignment, and build in automated governance to protect their brand from risky or inappropriate language before it’s published.

It offers AI-powered guidance to write compliant, on-brand content in a fraction of the time, ensuring every message reflects your values, tone, and priorities. Dashboards show how well content aligns with brand standards, helping teams stay consistent, identify areas for improvement, and strengthen accountability over time.

AI Reputation Manager: Optimizing for AI Search Engines

Launched in spring of 2025, AI Reputation Manager gives organizations a clear, proactive view of how their brand shows up in today’s AI-driven search platforms including Google AI Overviews, ChatGPT, and Perplexity. By allowing teams to monitor specific queries across multiple engines in real time, we can surface specific details on where these AI engines are pulling their data, detect negative sentiment, misinformation, or shifts in perception so brands can take action quickly before they become issues.

In response to the growing use of AI for local search, the fall release of Reputation’s AI Reputation Manager will introduce new capabilities to help businesses monitor location listings across generative platforms. This will allow brands to ensure their name, address, phone number, and other key details are accurate and consistent, preventing missed customer opportunities and maintaining brand trust.

AI Reputation Manager equips businesses to actively manage how they’re represented in an era of AI-driven search and digital discovery.

Reputation®IQ: Our New Conversational AI Engine coming this fall

Reputation®IQ uses generative AI to instantly turn customer feedback into clear, data-driven answers. This allows users to ask complex business questions in plain English and get an answer in seconds, transforming a company’s relationship with its data from a manual, digging process into a simple conversation. The platform goes beyond simple keyword searching, synthesizing millions of comments to uncover themes, root causes, and hidden patterns. Reputation®IQ’s intuitive interface empowers the entire team to self-serve insights, enabling smarter, faster decisions that help improve the customer experience.

With these innovations, Reputation is redefining how organizations build trust and growth in the age of AI. By turning feedback into intelligence, the platform equips businesses to compete more effectively, make more informed decisions at speed, and thrive in a new landscape shaped by algorithms, sentiment, and real-time discovery.

Learn more about our new approach to Reputation Management here.

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Reputation Unveils New AI Powered Products and Features for Next-Level Brand Intelligence https://reputation.com/press-room/reputation-unveils-new-ai-powered-products-and-features-for-next-level-brand-intelligence-businesswire/ Mon, 08 Sep 2025 14:53:15 +0000 https://reputation.com/?post_type=press&p=63328 With a core AI-driven platform, the new products—Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation®IQ—deliver deeper consumer understanding and more actionable insights. Read Full Article

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With a core AI-driven platform, the new products—Competitive Insights, Voice of Brand, AI Reputation Manager, and Reputation®IQ—deliver deeper consumer understanding and more actionable insights.

Read Full Article

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Reputation Launches Automotive Industry’s First AI-Powered Reputation Intelligence Suite https://reputation.com/press-room/reputation-launches-automotive-industrys-first-ai-powered-reputation-intelligence-suite/ Wed, 11 Jun 2025 18:13:39 +0000 https://reputation.com/?post_type=press&p=59074 AI-fortified tools to boost online visibility, drive leads, improve customer experience, and raise CSI scores San Ramon, CA – Reputation, the global leader in reputation performance management, today announced the launch of the automotive industry’s first AI-powered reputation intelligence suite. Purpose-built for the AI era, the suite helps dealerships and OEMs unlock faster insights and […]

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AI-fortified tools to boost online visibility, drive leads, improve customer experience, and raise CSI scores

San Ramon, CA – Reputation, the global leader in reputation performance management, today announced the launch of the automotive industry’s first AI-powered reputation intelligence suite. Purpose-built for the AI era, the suite helps dealerships and OEMs unlock faster insights and make smarter decisions. This comes at a critical moment as auto brands confront uneven EV adoption, rising pressure to grow aftersales revenue, and increased global competition.

The suite applies AI across the full customer journey including sales, service, collision, parts, mobile services, and more, giving teams the insight needed to identify and resolve blind spots unique to each service line. It also enables brands to understand and shape how they appear in AI-generated search results as more consumers turn to generative AI tools for research.

“We’ve reengineered our platform so auto brands can move at the speed of AI,” said Joe Burton, CEO at Reputation. “This is not a product feature update–it’s a new operating model that helps our clients outperform competitors in trust, visibility, customer loyalty, and revenue.”

Reinforcing a Proven Foundation with AI-Powered Intelligence

Reputation has long supported top auto brands with integrated tools for reviews, listings, surveys, and social media. Today, the entire Reputation platform is fortified with AI to enable faster insights, smarter automation, and deeper intelligence. The result is an end-to-end solution built to improve the modern auto customer journey. New capabilities include:

  • Journey Insights: Link feedback to key buying, servicing, and ownership stages to uncover friction and improve conversion rates.
  • Item-Level Feedback: Capture and analyze sentiment on specific vehicle features or service touchpoints to inform product development and enhance quality.
  • Competitive Insights: Benchmark performance across regions, rooftops, and rivals, guiding strategy with real-time data and trends.
  • Voice of Brand: Ensure every review response reflects each brand’s tone and intent, with guidance from AI-powered language models.
  • AI Reputation Manager: Monitor, analyze, and optimize how the brand appears in AI search results like ChatGPT, Gemini, and others.

“Customer Journey Insights in particular has helped us move from putting out fires to fixing problems at the source,” said Katie Black, community management specialist at AutoCanada. “We’re resolving recurring issues faster, improving efficiency, and creating more opportunities to retain customers and drive revenue.”

App example: Journey Insights
Sentiment scores as measured across the customer journey.

Addressing Industry Challenges with AI-Driven Solutions

The automotive industry today faces significant challenges, including the need to effectively promote electric vehicles (EVs) amid slower-than-expected adoption in key regions. Recent data indicates that while global EV sales surged by 29% in the first four months of 2025, growth in North America lagged at just 5%. Dealerships must navigate these complexities while also increasing focus on aftersales opportunities and growing threats from overseas competitors. 

Reputation’s AI-powered suite supports these initiatives by providing actionable insights into customer sentiment regarding EVs and aftersales products. By analyzing sentiment tied to specific vehicle features or service experiences, dealerships can identify those that delight or frustrate customers, informing product development and marketing strategies. Additionally, the platform’s integration with existing CRM and Dealer Management Systems (DMS) ensures seamless adoption and utilization across dealership operations.

“[Reputation]… is much more than just review management. We use the insights from our customers, their specific verbatim feedback and cascade throughout the business to show our teams exactly where we are excelling and where we need to improve.” Chris Lee, Managing Director of Howards Motor Group. “Reputation has helped us sharpen that focus and align our teams behind a single north star: the customer.”

AI Built-In, Not Bolted On

This suite is the result of a comprehensive rebuild of Reputation’s platform architecture. With AI embedded at every layer, automotive brands gain greater automation, deeper visibility into customer sentiment, and the ability to act at scale—improving responsiveness, efficiency, and performance across service lines.

“Two decades of focus on the auto sector, combined with deep partnerships across the industry, have positioned Reputation as the trusted category leader,” said Burton. “Today we extend that leadership with a platform purpose-built for AI that enables faster action, smarter recommendations, and better business outcomes. Our commitment to helping auto brands outperform the market and lead in the AI-powered future has never been stronger.”

Reputation’s AI-powered automotive suite is available now, with select new features becoming generally available in Q3 2025. To learn more or request a demo, visit reputation.com.

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Reputation Launches AI-Enhanced Platform for the Property Management Industry https://reputation.com/press-room/reputation-launches-ai-enhanced-platform-for-the-property-management-industry/ Wed, 11 Jun 2025 18:12:46 +0000 https://reputation.com/?post_type=press&p=59067 New AI capabilities and broader data integration to help property managers rank higher in local search, fill vacancies faster, and boost retention San Ramon, CA – Reputation, the global leader in reputation performance management, today announced the rollout of its enhanced, AI-native platform for the multifamily property management industry. As the U.S. rental market faces […]

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New AI capabilities and broader data integration to help property managers rank higher in local search, fill vacancies faster, and boost retention

San Ramon, CA – Reputation, the global leader in reputation performance management, today announced the rollout of its enhanced, AI-native platform for the multifamily property management industry. As the U.S. rental market faces rising inventory, moderating rents, and intensifying competition, property managers need stronger tools to elevate the renter experience, protect reputation, and fuel growth.

Reputation’s platform, purpose-built to unify reviews, listings, surveys, and social media under one intelligent system, now offers powerful new AI features to help leading property management firms uncover blind spots across the renter journey and take smarter, faster action that drives resident satisfaction, loyalty, and revenue.

App example: Reputation Score of 719
Monitor what residents and prospective residents are saying across thousands of digital channels.

These advancements also enhance resident acquisition and retention efforts. With improved listings management and AI-powered visibility in local search, property teams can drive more qualified inquiries and fill available units faster. Deeper insights into the resident journey can lead to improved retention rates and more positive reviews.

New Features Empower Property Managers 

  • Journey Insights maps and analyzes every stage of the renter journey—from inquiry and leasing to move-in, maintenance, and renewal. This gives property managers a richer, more precise understanding of the full renter lifecycle, helping them elevate satisfaction, attract high-value renters, and accelerate revenue growth.
  • Voice of Brand ensures review responses reflect a consistent, on-brand tone across all locations. This helps property managers strengthen brand integrity, build trust with renters, improve engagement across review platforms, and build stronger resident relationships.

AI Reputation Manager surfaces how your brand is likely to appear in generative AI tools like ChatGPT–revealing likely answers to renter questions and highlighting potential blind spots. This helps property managers understand and influence how AI tools describe their communities, ensuring accurate, brand-aligned visibility in an emerging discovery channel.

Journey Insights reports surface sentiment at a granular level, across each stage of the renter journey.

Expanded Entrata Integration Unlocks Richer Data

Reputation has also deepened its partnership with Entrata, a leading property management software provider, through a robust API integration. This connection allows seamless data exchange between systems, enriching the renter data pool across marketing, operational, and financial workflows used by more than 20,000 multifamily communities. With a more complete picture of renter behaviors, property teams can precisely target friction points, optimize feedback timing, and accelerate operational improvements.

Meeting the Challenge of a More Competitive Rental Market

Yardi Matrix projects that approximately 508,089 new multifamily units will come online in 2025, reflecting an 8.1% increase over previous forecasts, intensifying competition and setting the stage for downward pressure on rents (source: Yardi Matrix, 2025). In this environment, reputation management is no longer optional–it’s a business-critical lever for performance.

“With this launch, property management companies gain richer data through an expanded ecosystem, and sharper intelligence through our AI-native platform,” said Joe Burton, CEO at Reputation. “That intelligence helps them optimize renter engagement, solve friction points faster, and outperform competitors in satisfaction, loyalty, and growth.”

Learn more about Reputation’s AI-powered property management solutions at reputation.com

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Reputation’s AI-Native Intelligence Platform Redefines the Future of Reputation Management https://reputation.com/press-room/reputations-ai-native-intelligence-platform-redefines-the-future-of-reputation-management/ Thu, 15 May 2025 12:00:00 +0000 https://reputation.com/?post_type=press&p=58131 Company’s AI-first evolution empowers brands with deeper insights, broader reach, and future-ready infrastructure Reputation, the global leader in reputation performance management, today unveiled a major evolution of its platform, seamlessly embedding advanced AI capabilities that deliver deeper, real-time consumer sentiment insights from a wider range of channels. At the core of this AI-first transformation is […]

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Company’s AI-first evolution empowers brands with deeper insights, broader reach, and future-ready infrastructure

Reputation, the global leader in reputation performance management, today unveiled a major evolution of its platform, seamlessly embedding advanced AI capabilities that deliver deeper, real-time consumer sentiment insights from a wider range of channels.

At the core of this AI-first transformation is Reputation’s breakthrough intelligence engine designed to unify fragmented data and transform massive amounts of customer feedback into precise, actionable intelligence. 

Reputation’s platform has been fully reengineered to be truly AI-native – built with the flexibility, infrastructure, and scalability to rapidly integrate emerging innovations. This positions brands to meet today’s challenges head-on while also laying the foundation to thrive in a smarter, data-driven future.

“We’ve spent the last two years preparing for the seismic shift AI is now bringing to every industry,” said Joe Burton, CEO of Reputation. “We’re ushering in an era of AI-powered reputation management—one where work flows are automated and businesses can better understand and act on customer sentiment in real-time. This next-gen engine, data lake, and processing hub is at the core of how we’re transforming the way businesses manage their brands.”

Always Know, Always Act: New and Broader Data Sources

With a re-built data architecture, Reputation is expanding its intelligence network to capture a more complete and nuanced picture of consumer sentiment. The new platform will feature newly integrated data sources like Yelp, offering brands deeper access into customer experiences across healthcare, retail, food service, and other review-heavy industries. 76 million people every month use Yelp to search for businesses and reviews to guide their purchasing decisions. By bringing additional sources like Yelp into the fold, businesses can now analyze and act on high-impact consumer feedback.

The Future of Reputation Management

Reputation’s new platform defines how businesses will operate in the AI era, empowering brands to take a proactive and automated insight-led approach to managing their online presence and improving their customer experience. 

Most platforms are trying to retrofit AI into outdated systems,” said Shantanu Sarkar, Chief Technology Officer at Reputation. “We rebuilt our foundation with clean data, intelligent tagging, and a new architecture designed for modern LLMs and vector databases. To truly lead with AI, you need infrastructure that delivers real-time insights, adapts at scale, and puts intelligence directly into the hands of decision-makers. This new platform will do just that.”

Looking ahead, Reputation will continue expanding its capabilities with innovations such as predictive sentiment analysis, AI-powered competitive benchmarking, and a natural language interface–ensuring that businesses stay ahead in a landscape shaped by intelligent automation.

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Reputation Announces the 900 Award; Honors Business Locations with Unparalleled Commitment to Customer Satisfaction https://reputation.com/press-room/reputation-announces-the-900-award-honors-business-locations-with-unparalleled-commitment-to-customer-satisfaction/ Mon, 03 Feb 2025 23:38:03 +0000 https://reputation.com/?post_type=press&p=54863 Business locations with a score of 900 or above set the gold standard for what it means to be customer-centric Reputation, the global leader in reputation experience management, is raising the bar for customer experience excellence with the 2025 edition of its highly anticipated 900 Award—the gold standard for local businesses in the field of […]

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Business locations with a score of 900 or above set the gold standard for what it means to be customer-centric

Reputation, the global leader in reputation experience management, is raising the bar for customer experience excellence with the 2025 edition of its highly anticipated 900 Award—the gold standard for local businesses in the field of online reputation.

Since its inception in 2021, the 800 Award has recognized more than 15,000 business locations for their commitment to customer experience. Today, over 47,000 locations qualify, underscoring the growing emphasis businesses place on customer feedback and online reputation. Building on this success, Reputation will continue to honor the 800 Award while introducing a new 900 Award that honors an elite group of companies that have gone beyond traditional voice of the customer strategies to achieve a true brand reputation advantage in today’s marketplace. In 2025, 13.5% of all Reputation-powered locations achieved the 800 Award, while only 0.8%—the very best of the best—earned a place in the exclusive 900 Club.

These Awards recognize locations that consistently collect, understand, and apply any and all feedback so that businesses can make data-driven decisions to ensure that their consumers will have the best possible customer experience. Honorees earn the Awards by achieving a Reputation Score of 800 or 900 or higher, which reinforces a location’s focus on listening and responding to customer feedback throughout the past year.

“We congratulate all businesses whose locations were recognized with the 800 and 900 Awards this week,” says Liz Carter, Chief Marketing Officer at Reputation. “In today’s marketplace it is imperative to always know what your customers are saying about you, and always take action based on that feedback. We know that locations that consistently have a Reputation Score of 800 or higher are winning in their local markets. And as consumers have become even savvier, locations achieving 900 or above are standing out even further amongst the crowd.”

The Reputation Score is a proprietary tool that measures review sentiment, volume, spread, recency, response, and length, along with brand reach and health, social engagement, business listing accuracy and search impressions.

For more information, please visit reputation.com/900-award.

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Reputation Expands Platform to Deliver Deeper Customer Insights and Greater Business Impact https://reputation.com/press-room/reputation-expands-platform-to-deliver-deeper-customer-insights-and-greater-business-impact/ Wed, 22 Jan 2025 18:16:04 +0000 https://reputation.com/?post_type=press&p=54416 New reputation management features uncover hidden insights in today’s AI first digital landscape  Reputation, the global leader in reputation performance management, today announced a strategic expansion of its platform, introducing powerful new features designed to enhance the sources of feedback data, increase the dimensions of data being tracked, and ultimately uncover hidden insights in today’s complex […]

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New reputation management features uncover hidden insights in today’s AI first digital landscape

 Reputation, the global leader in reputation performance management, today announced a strategic expansion of its platform, introducing powerful new features designed to enhance the sources of feedback data, increase the dimensions of data being tracked, and ultimately uncover hidden insights in today’s complex consumer journey. The platform enhancements allow businesses to bridge the widening brand perception gap by collecting data from diverse feedback channels, leveraging advanced analytics and AI for more comprehensive insights, and taking action in real time to impact consumers experiences

The product update is backed by an enhanced platform infrastructure that is engineered for unmatched speed and scalability. Knowing that traditional feedback mechanisms are too reactive and delay businesses’ ability to impact consumer experiences that are happening every second, Reputation launched a future-ready architecture that is built to manage vast amounts of data in real time from an increasing number of sources. Built with the latest in AI technology, the platform adapts to current demands while anticipating tomorrow’s challenges, ensuring businesses will have the insights needed to innovate and thrive in a dynamic marketplace.

“Our expanded, upgraded platform represents a significant leap forward in how businesses can understand and leverage their brand reputation in real time,” said Joe Burton, CEO of Reputation. “With these exciting new features, we’re providing companies with a powerful insights engine that ultimately enables business leaders to uncover what their customers are saying about them and take actions that impact the operational goals that matter to them.”

The latest capabilities further extend Reputation’s multidimensional approach to reputation management, with three key features driving significant business value: 

  • Local Search Insights enables organizations to capitalize on the investments Google has made in their local listings products. With this feature, Reputation Business Listings users can discover which search terms lead to greater listing engagement, understand competitive and geographical trends, and improve their local SEO strategy.   
  • Item-Level Feedback allows brands to gather another dimension of survey data that can better pinpoint products or services that have the most impact on the business. Questions are tailored to the consumer interaction, giving survey takers a more personalized experience and inviting more relevant, actionable feedback. 
  • AI Reputation Manager is a first of its kind designed to help businesses take charge of their brand’s presence in the rapidly evolving AI-driven search landscape. With 75% of consumers leveraging Ai-powered tools like ChatGPT for discovery and decision-making (Forbes), this first-of-its-kind tool empowers companies to uncover real-time insights into how their brand is perceived. By submitting targeted queries and analyzing the sources influencing AI-generated results, businesses gain unmatched visibility and actionable intelligence to proactively shape their online reputation, address misinformation, and maintain a competitive advantage in the era of AI-driven search. 

With these new features and more, Reputation elevates reputation management to a strategic level for businesses navigating the rapidly evolving digital landscape.

To learn more about the features included in the latest update please visit reputation.com/product-news or contact your sales representative.

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New Report Reveals Reputation Management Now a Critical Strategic Priority Across the Automotive Sector https://reputation.com/press-room/new-report-reveals-reputation-management-now-a-critical-strategic-priority-across-the-automotive-sector/ Mon, 13 Jan 2025 14:00:00 +0000 https://reputation.com/?post_type=press&p=54183 Auto brands that improve their Reputation Score by 150 points can increase sales by up to 10% SAN RAMON, Calif. – Reputation, the global leader in reputation performance management, today released its annual North American automotive industry report, revealing that all 152 top-performing dealerships have achieved Reputation Scores meeting or exceeding 900, highlighting reputation management’s […]

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Auto brands that improve their Reputation Score by 150 points can increase sales by up to 10%

SAN RAMON, Calif. – Reputation, the global leader in reputation performance management, today released its annual North American automotive industry report, revealing that all 152 top-performing dealerships have achieved Reputation Scores meeting or exceeding 900, highlighting reputation management’s strategic importance in the automotive sector.

The report analyzed 5.5 million car buyers to reveal insights into the evolving sentiment of auto consumers, the power of reviews to propel car sales, and what it takes to be a top dealership globally. Using data analysis from Reputation’s AI-powered platform, as well as an annual survey that analyzes consumers’ purchasing preferences, the report found that auto brands prioritizing reputation management see rapid returns, with improved customer satisfaction translating directly into revenue growth.

Key findings from this year’s report highlight the transformative impact of reputation management:

  • Leading automotive brands improving their Reputation Score by 150 points can increase sales by up to 10%
  • High-scoring dealership locations generate seven times more actions on Google Business Profiles
  • Dealerships and automakers are consistently investing in tools to enhance customer experiences

“In today’s hyper-competitive automotive sector, a great reputation is a clear strategic imperative,” said Joe Burton, CEO of Reputation. “Our data demonstrates that dealerships who run their businesses on Reputation Scores, allowing them to quickly analyze and act on customer feedback, can unlock significant business growth and customer engagement.” 

The report also includes an annual ranking of brands and dealerships based on Reputation Score, a proprietary, AI-fueled metric that serves as a leading performance indicator in the automotive industry. Reputation Score ranks brands and dealerships using a measurement on a scale of 100 to 1,000 that considers a location’s sentiment, visibility and engagement. 

“Our reputation is not solely measured by sales volume but by the trust we cultivate through every customer interaction,” said Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc. “Being ranked #1 in the Reputation Automotive Report reflects our commitment to excellence and the Subaru Love Promise – our dedication to caring for our customers and communities. By partnering with our retailers and using data-driven insights, we’ve adapted to market changes and set the standard for trust and loyalty in the industry.”

Automotive businesses can improve their market position by adopting a comprehensive reputation management strategy that goes beyond traditional marketing. This approach involves actively encouraging and soliciting customer feedback, proactively responding to all reviews, and ensuring business listings are accurate and up to date. 

Successful dealers are also tailoring customer experiences through personalized communication and using consumer data as a strategic tool for continuous improvement. Creating a systematic approach to capturing, analyzing, and acting on customer insights enables businesses to increase their Reputation Score, ultimately building trust and strengthening their competitive position in an increasingly dynamic automotive marketplace.

2024/2025 North American Automotive Rankings 

United States

US Non-Luxury Brands
1. Subaru
2. Honda
3. Nissan
US Luxury Brands
1. Lexus
2. INFINITI
3. Audi
Private Dealer Groups
1. Hendrick Automotive
2. Ken Ganley Automotive Group
3. Holman Automotive
Public Dealer Groups
1. Penske
2. AutoNation
3. Group 1 Automotive
US Dealers
1. Stevenson – Hendrick Honda Wilmington
2. Porsche Southpoint
3. Hendrick Lexus Northlake

Canada

US Non-Luxury Brands
Subaru
Honda
Nissan
US Luxury Brands
1. Lexus
2. INFINITI
3. Audi
Private Dealer Groups
1. Hendrick Automotive
2. Ken Ganley Automotive Group
3. Holman Automotive
Public Dealer Groups
1. Penske
2. AutoNation
3. Group 1 Automotive
US Dealers
1. Stevenson – Hendrick Honda Wilmington
2. Porsche Southpoint
3. Hendrick Lexus Northlake

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UK Consumers Rely on Reviews More Than Ever, Despite AI Concerns https://reputation.com/press-room/uk-consumers-rely-on-reviews-more-than-ever-despite-ai-concerns/ Tue, 26 Nov 2024 00:00:00 +0000 https://reputation.com/?post_type=press&p=53738 New survey by Reputation shows online reviews are now crucial to purchasing decisions, highlighting the importance of engaging with feedback as retailers approach Black Friday. LIVERPOOL, UK – 26 NOVEMBER, 2024 – As Black Friday ushers in the busiest shopping season of the year, a new survey from Reputation reveals a significant shift in UK […]

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New survey by Reputation shows online reviews are now crucial to purchasing decisions, highlighting the importance of engaging with feedback as retailers approach Black Friday.

LIVERPOOL, UK – 26 NOVEMBER, 2024 – As Black Friday ushers in the busiest shopping season of the year, a new survey from Reputation reveals a significant shift in UK consumer behaviour, with 68% of consumers now turning to online reviews as their primary source for purchasing decisions. This reliance surpasses recommendations from family and friends (24%), brand claims (18%) and opinions from influencers and media (both at 2%), highlighting the growing influence of peer feedback. 

The research shows that younger generations are spearheading this trend in the UK. An overwhelming 79% of Gen Z and 78% of Millennials prioritise online reviews above all other sources, indicating a generational shift towards digital trust mechanisms. Even during the holiday shopping frenzy, customer reviews (57%) outweigh in-store experiences (49%) and social media influence (22%) in guiding purchase decisions.

Navigating trust in the age of AI

Amid this growing dependence on online reviews, nearly half of the respondents (49%) express concerns about the authenticity of AI-generated reviews. With 87% admitting difficulty in distinguishing between genuine and AI-created feedback, trust remains a pivotal issue. 

Millennials are 50% more adept at identifying fake reviews compared to Boomers and see AI as a double-edged sword, with nearly 25% saying the technology could enhance review reliability.

The impact of negative reviews

Negative feedback plays a substantial role in the decision-making process. Approximately 52% of consumers actively seek out negative reviews, and 70% report that such feedback heavily influences their purchasing choices. This tendency is most pronounced among women and Millennials (both at 73%), emphasising the importance for businesses to not only accumulate positive reviews but also address negative ones promptly and effectively.

Economic uncertainty amplifies the importance of reviews

In the face of economic downturns, 51% of consumers note that reviews become even more critical. Reliance on peer feedback has surged from 30% to 55% among budget-conscious shoppers seeking confidence in their spending. Deals and discounts remain influential, but for 68% of Gen Z shoppers, customer reviews are nearly as significant, suggesting a nuanced approach to value where quality and peer validation intersect.

Generational divide in brand trust

The consumer survey report also uncovers a divided outlook on brand trust. While 46% believe that brand honesty has improved over the past decade, optimism is strongest among younger generations – 62% of Gen Z and 54% of Millennials feel brands are more honest today. Boomers take the opposite view, with only 22% seeing an improvement in brand honesty. 

 Boomers (22%) are more likely to perceive a decline in brand honesty over the last ten years.

Despite this general optimism, nearly 38% of respondents believe that brands often exaggerate the value or benefits of their products and services. Interestingly, Boomers appear more likely to accept brand promises at face value, with 27% indicating that brands rarely or only occasionally overstate their product benefits.

The imperative for businesses to engage and respond

“British consumers are relying on online reviews more than ever,” said Joe Burton, CEO of Reputation. “For businesses, this is a clear signal to prioritise exceptional customer experiences and actively engage with feedback. In an era where many consumers actively seek out negative feedback, responding thoughtfully can be a game-changer in building trust and driving growth, especially during pivotal periods like Black Friday.”

The report emphasises that timely responses to reviews significantly impact consumer perceptions. Businesses that reply within 24 hours see a 33% increase in the likelihood of consumers improving their ratings. Moreover, the recency of reviews is crucial – 67% of consumers value feedback from the past three months.

Building trust with proactive reputation management

As the holiday shopping season intensifies, the survey’s findings highlight a critical need for businesses to take a proactive approach to online reputation management. The combination of increased reliance on reviews and concerns over AI-generated content means that authenticity and responsiveness are more important than ever.

“Listening and responding to customers fosters trust and shows that their opinions genuinely matter,” continued Burton. “In a competitive environment, especially during the holidays, staying engaged keeps brands relevant, trusted and ahead of the competition.”

About the survey

The survey was conducted by Prodege and polled a representative sample of 530 UK consumers to explore attitudes towards online reviews, brand trust and the impact of AI on review authenticity.

The post UK Consumers Rely on Reviews More Than Ever, Despite AI Concerns appeared first on Reputation.

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Reputation Report Reveals Top European Auto Brands and Growing Influence of Online Reviews On Car Purchases https://reputation.com/press-room/reputation-report-reveals-top-european-auto-brands-and-growing-influence-of-online-reviews-on-car-purchases/ Mon, 04 Nov 2024 09:00:00 +0000 https://reputation.com/?post_type=press&p=53560 European Automotive Industry Report industry leaders demonstrate the power of proactive reputation management LIVERPOOL, UK– 4TH NOVEMBER, 2024 – Reputation, the global leader in reputation experience management, has released its European Automotive Industry Report 2024-25. Analysing a dataset of millions of consumer reviews across Europe, the report provides insight into the shifting dynamics of auto […]

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European Automotive Industry Report industry leaders demonstrate the power of proactive reputation management

LIVERPOOL, UK– 4TH NOVEMBER, 2024 – Reputation, the global leader in reputation experience management, has released its European Automotive Industry Report 2024-25. Analysing a dataset of millions of consumer reviews across Europe, the report provides insight into the shifting dynamics of auto buyers, the impact of online reviews on purchasing decisions and the challenges dealerships and brands face in the era of AI-fuelled online searches.

From technological shifts to market fluctuations and regulatory changes, the automotive sector in Europe is rapidly evolving. The report also ranks European OEMs and dealerships based on their Reputation Scores, revealing how effectively they are managing their online presence to drive success in a challenging marketplace.

Key insights include:

  • AI Overviews Shape Online Visibility: AI Overviews from Google are changing the way consumers interact with automotive websites to keep users on the search page longer, limiting dealership site visits. This shift emphasises the importance of dealerships maintaining a strong online review presence, as 56% of European customers consult reviews or social media for major purchases like vehicles.
  • Electric Vehicle (EV) Adoption Slows While Plug-In Hybrids Gain Traction: As of July 2024, EV sales globally grew only 6% year-over-year, while plug-in hybrid (PHEV) models saw more significant gains, reflecting consumer hesitations about fully electric options.

“As we approach the end of another transformative year for the automotive industry, it’s clear that the landscape is shifting rapidly – from technological advancements and fluctuating market dynamics to regulatory pressures,” said Joe Burton, CEO, Reputation. “This means that reputation management will be more important than ever. Whether it’s dealing with visibility challenges, the sluggish growth of the EV market or a slowing economic environment, businesses in the automotive sector must prioritise how they are perceived by consumers. Reputation management is no longer just about responding to reviews or managing social media – it’s about strategically positioning your brand to weather market changes and emerge stronger. Those who act now will be the ones who thrive.” 

European Automotive Ranking Preview: 

UK –  Brands 
Dacia
Renault
Hyundai
Kia 
Toyota
UK – Dealers
Porsche Centre Teesside
Gravells Kia
Lloyd Kia
T W White & Sons
Howards Hyundai
UK – Top 100 Dealer Groups 
Howards Motor Group
SG Petch 
Renault Retail Group
Vantage Motor Group
Snows Motor Group
France – Brands
Dacia
Renault 
Audi
Skoda
Hyundai
France – Dealers
La Defense – RRG
Renault Saint-Cloud – RRG
Dacia Mougins – RRG
Studio Alpine Boulogne – RRG
Peugeot Carpentras
Germany – Brands
Renault 
Dacia 
Kia 
Skoda
Volkswagen
Germany – Dealers
Autohaus Lenz GmbH & Co. KG
Autohaus Herzog GmbH & Co. KG
Autohaus Büchling GmbH
Autohaus Ernst Meier GmbH
Autohaus Claas Penning GmbH

The top ranked automotive brands across the UK, France and Germany all have seen success as a result of proactively managing their online reputation. They prioritise a strong online presence and ask for feedback from customers to better improve the overall customer experience,” adds Burton. “I extend a sincere congratulations to our industry leaders, true examples of best-in-class reputation performance management.” 

For more information and to view the full rankings list, download the European Automotive Reputation Report 2024-25.

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About Reputation

Reputation is the only platform that manages consumer feedback from acquisition to loyalty. Functioning as a business’ eyes and ears in the spaces where customers talk, post, review, and recommend, Reputation analyses vast amounts of public and private feedback data to uncover predictive insights for companies to act on and improve the customer experience. Backed by Marlin Equity Partners, Bessemer Ventures, and Kleiner Perkins, Reputation turns consumer feedback into fuel to grow businesses around the world. Visit reputation.com to learn more.

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